Travel Portal integrated with Social Media to harness the power of social networks

Case Study of Travel Portal Implementation


Positive World Travel was a unique project. Our client loves travelling and wanted a platform where travelling experiences could be shared along with the ability to interact with people who are interested in travelling themselves.

The client wanted a comprehensive web portal with extremely simple and elegant user interface design and up to date features but at the same time client wanted to keep the costs low and portrayal of this online entity as a large travel organization.

Fundamentally speaking the portal needed a Magazine Style Design, needed to be SEO Friendly and scalable so that future upgrades were not a problem, the portal needed to be Dynamic so that it can be maintained by the owning company and Social Media Integration was also required to ensure maximum interaction with the masses.


Business Technologies (Pvt) Ltd. arranged facilitation sessions with the client to gather all the requirements, with the help of questionnaires and couple of brainstorming sessions to propose a most suitable solution for client’s business. A complete prototype was designed using Adobe Photoshop CS5 and JPEG files were presented to the client for the approval. Frontend is based on HTML 2.0, CSS3 and jQuery which is cross browser compatible as well as mobile friendly.

The portal covers an extensive range of features including comprehensive Blog, Articles, Exclusive Travel Offers, Reviews, Social Media Sharing, Free Travel Gifts and Monthly Newsletter etc. The backend is based on WordPress platform that offers easy content management for non tech savvy users.

Portal Highlights

  • Web 2.0 based User Interface
  • Complex backend functionality but very user friendly CMS
  • Platform limitations addressed using custom PHP programming
  • Comprehensive
  • Time & Cost Efficient
  • Highly Secured


Anthony Milotic


“This team worked incredibly hard for me for a huge project of designing a WordPress theme from scratch. I made countless changes and they were more than happy to accommodate my needs. Well done! I am extremely happy with the end result. Thanks!”